Reasons Why You Should Study Digital Marketing?
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The new advancement in innovations and its transformations by organizations have changed how we impart and get data. Furthermore, with the approach of cell phones, many people get their desired piece of information straightaway from the web.
Organizations and businesses are working nonstop to track down new procedures to expand their connection with their clients by exploiting innovations. To do so, they have enforced digital marketing to create specific content that attracts customers and their target audience and brings constant engagement with them.
There are so many Reasons Why You Should Study Digital Marketing? If you are interested so you should be started as soon as possible don’t waste your time. Starting from today don’t wait for the next day.
As the economy grows towards being more digital, it is super safe to say that Digital Marketing as a career is has a long way to stay. If you’re interested to know more about the inside outs and benefits of this field, following we have listed some pointers you’d like to know.
Digital Marketing is also called online marketing or internet marketing. We promote the products by the internet user and other forms of digital communication, like email, social media communication by message, and advertising the products through social media ads.
List of Reasons Why You Should Study Digital Marketing
Growing Demand for Digital Marketers
As most organizations and businesses understand the significance of digitizing their tasks there’s a huge amount of growing demand for developers and advanced experts from digital marketing felid to promote their services.
Internet advertising has grown over TV as one of the biggest promoting fragments. Most CFOs report that Digital Promoting represents more than 75% of their spending for the next few years.
Top worldwide brands, including Google, are regularly on the lookout for new generation marketers who can promote them in this vast developing space of innovations. Further, there is an additional gap between the demand and supply of digital marketers.
As per Market Hiring Trends, this gap can be accounted to a likeness of 59% in demand and 19% in supply. Therefore, there is a lot of scope and options for digital marketers to fill.
Easy to Start a Career
One of the most comprehensive factors of Digital Marketing is that people from any foundation can change to this field, without having the apt certifications and experience. You don’t necessarily need a three-four year degree in a specific field to be a successful digital marketer.
After finishing your bachelor’s degree (UG program) you can get a certification in Digital Marketing regardless of your previous studies and create a diverse portfolio with some solid projects. In terms of the working pattern and style, it is a direct process to start with freelance projects, internships, and temporary positions.
Digital Marketing gives you Entrepreneurial Skills
There is most likely a cross-over in the abilities of a good digital marketeer and a powerful entrepreneur. When you start studying from any reputed or accreted institution, you are sure to learn some strong behavioral skills.
Digital Marketers need to be proactive self-starters, have great communication skills, be sharp-witted to respond to new changes, and be amazing at promoting the brand they’re representing.
These characteristics make entrepenurers stand away from their rivals. Further, they need to have a good relationship with their clients to plan strategies to convince and inspire people to buy their product. This helps them to bring leadership skills in them and their innovative ideas could make them the face of the brand.
Digital Marketing Jobs are Diverse and Popular
While digital marketing is a portion of marketing, it likewise has some specializations- which can be all fun and energizing. Taking up a digital marketing course will give you specialization in-
- Online Media Marketing- Using web-based media platforms like Instagram, Facebook, and Twitter to reach out to the target audience.
- Email Marketing- Develop relationships with clients by making your brand more visible through the content and messages sent through emails.
- Offline Marketing- Focusing on the more outdated media like promotions, bulletins, radio, and print media.
- Influencer Marketing- Using well-settled and renowned experts in this industry who have a great social media presence to recommend and promote your product.
You can additionally work on other Digital Marketing projects by expanding your network and working with clients and other ventures abroad. As long as you have skills and have good upkeep with the trends, there is nearly no limit to how far you can grow in this field.
Great Salary Package
As indicated by PayScale and Glassdoor, here are some salary packages procured by digital marketers in 2021-also can visit the Wikipedia website
- Digital Marketing Manager- 74,000 USD/ year
- Social Media Manager- 44,000 USD/ year
- SEO Manager- 80,000 USD/ year
- Content Marketing Manager- 67,000 USD/ year
- Product Marketing Manager- 114,000 USD/ year
- Brand Marketing Manager- 87,000 USD/ year
Further with the growing demand of digital marketers and the increased budget of companies for them, the salary packages are only expected to grow. One point that is to be understood here is that these packages are not for amateurs and newbies in this field. They are for the ones who have experience and have qualified degrees to do so.
Downturn Proof (or Pandemic Proof)
The main reason that makes Digital Marketing a downturn-proof or recession-proof profession is that it is constantly expected in each area/ sector. As long as the public is using laptops and the ‘internet’ for business purposes, there will always be an emerging requirement for Digital Marketers. Since 2020, we have been seeing the ‘pandemic’ phases of our lives that have vastly affected a lot of professions and businesses.
However, amongst the chaos, marketing only grew. As more and more businesses went online, new ways for marketing were approached that helped the business stand out from its competitors, making the demand for digital marketers shoot up.
Hence, studying Digital Marketing and expecting a successful career out of it would be a savvy venture and not a sunk expense.
A great combination of Creativity and Hard-Work
Digital Marketing is one such field where you can combine your willingness and passion for imaginative ideas, with the ultimate goal of meeting up with targets and deadlines. If you’re planning on getting into this field, creativity will always have a heads up.
While working on any project, you can be asked to do a graphic illustration or create photo/video content, lead photoshoots- all in addition to the actual marketing plan. The more creative your idea is, the more you and your brand are expected to stand out.